Nutriment
SEO, PPC & Link Building
Nutriment focuses on sourcing ethically-produced goods, emphasizing both health and sustainability. They aim to be a one-stop-shop for those who are conscious about what they consume and how it affects their health and the environment.
"During the past three years, Liam and his team have showcased exceptional expertise in increasing our website traffic, which has led to a substantial team growth. Their outstanding communication abilities and amiable approach have made working with them a highly enjoyable experience."
SEO Strategy
Our collaboration with Nutriment.co.uk commenced through an extensive partnership focusing on various essential aspects of SEO, spanning a wide spectrum of elements:
Keyword Research and Site Architecture
- Performed thorough keyword research to pinpoint pertinent search terms.
- Executed structural modifications on the website, arranging akin keywords and establishing a well-defined page hierarchy.
- Recognized possibilities for incorporating new pages within the current structure and formulated a comprehensive integration strategy.
- Created a strong internal linking strategy to boost search rankings and enhance Google's comprehension of page objectives.
- Built a robust network of external links from pertinent websites and articles to cultivate trust and bolster authority.
Transition to Link-Only Provider
Meticulously developing a strong internal link profile played a crucial role in elevating rankings and aiding Google in grasping the intent behind each page.
CTA Factors
We employed an array of advanced strategies to increase conversion rates and overall revenue for Nutriment.co.uk:
Revising Pricing Tiers
Leveraging extensive data spanning the past two years, we revamped the delivery pricing structure. This subtle modification yielded an impressive 35% boost in revenue. Recognizing the potential deterrent of seemingly unfair pricing, we strategically incorporated margins across different areas, effectively aligning prices with customer expectations.
Enhancing User Experience
Through thorough analysis, we pinpointed crucial points in the user journey where customers faced challenges in finding products or information. Our focus shifted towards offering solutions at each of these touchpoints, effectively meeting their requirements. This dedication to improving the customer experience not only enhanced user satisfaction but also led to a substantial increase in conversion rates.
PPC Transformation
Our Pay-Per-Click (PPC) advertising strategy underwent a substantial evolution:
Initial Challenges
In the beginning, our Pay-Per-Click (PPC) campaigns faced challenges due to suboptimal return on investment (ROI), making it difficult to justify the allocated resources.
Shift to Google Shopping
Acknowledging the necessity for a strategic shift, we migrated to Google Shopping and achieved an impressive 350% return on investment (ROI). This exceptional result, excluding repeat visits, played a crucial role in substantially increasing both website traffic and revenue. Ongoing optimisation firmly established PPC as a fundamental component of COMPANY's success.
Landing Pages and Content Redesign
As Nutriment.co.uk introduced new products and services, it became essential to undertake a thorough revamp of landing pages and content. In close collaboration with Nutriment.co.uk's team, including their developers, we initiated the following projects:
Development of Fresh Landing Pages
We designed new landing pages, meticulously integrating persuasive calls to action, trust-building elements, and prominently featuring essential products available for purchase.
Emphasizing Keyword Optimization
Every page underwent meticulous customization to align with extensive keyword research, ensuring comprehensive information to effectively address user queries. This approach aimed to enhance user engagement and boost conversion rates.
Our Success Stories
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