Kent Express
SEO, PPC & Link Building
Kent Express is a leading online dental supplier in the UK, known for its comprehensive range of dental products and equipment. Catering primarily to dental professionals, KentExpress.co.uk offers everything from everyday dental supplies to advanced dental technology.
"Over the past three years, Liam and his team have showcased remarkable expertise in increasing our website traffic... Their outstanding communication abilities and amiable approach have made collaborating with them a highly enjoyable experience."
SEO Strategy
Our collaboration with Kent Express initiated through an extensive partnership in the field of SEO, covering a wide array of essential components:
Keyword Research and Site Architecture
- Performed comprehensive keyword research to pinpoint pertinent search terms.
- Executed website structural enhancements by organising related keywords and establishing a coherent page hierarchy.
- Recognized chances for incorporating new pages within the current framework and devised a comprehensive integration strategy.
- Formulated a strong internal linking strategy to elevate search rankings and enhance Google's comprehension of page objectives.
- Established a robust network of external links from pertinent websites and articles to nurture trust and bolster authority.
Transition to Link-Only Provider
Meticulously developing a strong internal link profile played a crucial role in enhancing rankings and aiding Google in understanding the intent behind each page.
CTA Factors
Revising Pricing Structures
Leveraging extensive data from the past two years, we revamped the delivery pricing structure. This subtle modification led to an impressive 35% revenue increase. Recognizing that pricing perceived as unfair could discourage customers, we strategically incorporated margins into various aspects, effectively aligning prices with customer expectations.
Enhancing User Experience
Through rigorous analysis, we pinpointed pivotal moments in the user journey where customers faced challenges in finding products or information. Our focus shifted to delivering solutions at each of these junctures, effectively meeting their needs. This emphasis on improving the customer experience not only raised user satisfaction but also led to a significant increase in conversion rates.
Landing Pages and Content Redesign
As Kent Express introduced new products, we undertook a thorough revamp of landing pages in close collaboration with their team.
Development of Fresh Landing Pages: We designed new landing pages, meticulously integrating persuasive calls to action, trust-building indicators, and prominently featuring essential products available for purchase.
Emphasizing Keyword Optimization: Each page underwent meticulous tailoring to align with comprehensive keyword research, ensuring thorough information to effectively address user queries. This strategy aimed to enhance user engagement and boost conversion rates.
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