The Fab Lab
SEO & PPC
The Fab Lab is a new in the industry of providing entertainment and education through science experiments. From kids parties to school science days they put on a fantastic show of science for a range of ages. They were looking to increase their leads through the online space. To do this they needed a large increase in traffic, some new landing pages and some trust and authority on their site.
"Millenio have been doing our SEO for the past 2 years.. Liam and his team have been great at increasing our enquiries, helping our business triple in size this year. Very fairly priced, personable and great at what they do."
SEO Strategy
Being a fresh domain, The Fab Lab had no authority on the web and no current rankings. Keyword research was conduced to find out what potential customers were searching and this was used to implement an on-site SEO strategy, tailoring the site to our findings. We then underwent an outreach campaign, acquiring strong backlinks from other sites through creative and rapport building means.
Brand Identity
The Fab Lab is purely online, with no prior brand work and onsite trust, how would people know this is a reputable service? We created a “meet the team” page with images of everyone in the company, so clients would have a feel for the company and can see prior, who will be attending their house. We also showcased reviews on key landers and sought to implement external trust signals through Trustpilot. Needless to say conversions sky rocketed.
PPC
Since the site was new, SEO was going to be a long term strategy, we needed leads now. This is where PPC came in, with a creative and targeted campaign leads started pouring in and The Fab Lab started to see its first big growth. Overtime the campaign was tuned and it remains a key part of the growth of the business, offering high return on investment and consistency.
Landing Pages & Content
Within the means of the theme we created new landing pages with strong calls to action and trust signals. Each page was tailored to keyword research and also aimed to disclose any information and answer any questions potential clients may have. With this the site was ready for SEO and PPC.
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