London Dermatology Clinic
SEO, PPC & Link Building
London Dermatology Clinic is a centre of excellence consisting of internationally sought-after private Dermatologists and Plastic Surgeons with a wealth of experience. Our nationwide patient base extends to international clients, including many celebrities and royal families.
"Over the last three years, Liam and his team have demonstrated exceptional prowess in boosting our website traffic, resulting in significant team expansion. Their remarkable communication skills and friendly approach have made collaborating with them a thoroughly enjoyable experience."
SEO Strategy
Our partnership with the London Dermatology Clinic began with a thorough collaboration in the realm of SEO, encompassing a diverse range of crucial elements:
Keyword Research and Site Architecture
- Conducted in-depth keyword research to identify relevant search terms.
- Implemented structural changes on the website, organising similar keywords and establishing a clear page hierarchy.
- Identified opportunities for new pages within the existing framework and developed a detailed integration plan.
- Crafted a robust internal linking strategy to enhance search rankings and improve Google's understanding of page purposes.
- Established a strong network of external links from relevant websites and articles to foster trust and enhance authority.
Transition to Link-Only Provider
Carefully crafting a robust internal link profile was pivotal in improving rankings and assisting Google in comprehending the purpose of each page.
CTA Factors
We utilised a range of advanced techniques to elevate conversion rates and overall revenue for the London Dermatology Clinic:
Redefining Pricing Tiers
Using comprehensive data from the previous two years, we overhauled the delivery pricing structure. This subtle adjustment resulted in a remarkable 35% increase in revenue. Acknowledging that seemingly unfair pricing could deter customers, we strategically integrated margins into various areas, successfully aligning prices with customer expectations.
Improving User Experience
Through meticulous analysis, we identified critical junctures in the user journey where customers encountered difficulties in locating products or information. Our objective shifted towards providing solutions at each of these junctures, effectively addressing their needs. This emphasis on enhancing the customer experience not only elevated user satisfaction but also significantly boosted conversion rates.
PPC Transformation
Our approach to Pay-Per-Click (PPC) advertising experienced a significant transformation:
Initial Obstacles
Initially, our Pay-Per-Click (PPC) campaigns encountered difficulties attributed to a less-than-optimal return on investment (ROI), posing challenges in justifying the resources allocated.
Transition to Google Shopping
Recognising the need for a strategic change, we transitioned to Google Shopping, achieving an outstanding 350% return on investment (ROI). This remarkable figure, excluding repeat visits, played a pivotal role in significantly boosting both site traffic and revenue. Continuous optimisation solidified PPC as an integral element of COMPANY's success.
Landing Pages and Content Redesign
As London Dermatology Clinic rolled out new products and services, a comprehensive overhaul of landing pages and content became imperative. Collaborating closely with London Dermatology Clinic's team, including their developers, we initiated the following initiatives:
Creation of New Landing Pages
We created new landing pages, carefully incorporating compelling calls to action, trust indicators, and prominently showcasing key products available for purchase.
Focused on Keywords
Each page was meticulously tailored to align with in-depth keyword research, guaranteeing comprehensive information to effectively address user queries. This strategy aimed to optimise user engagement and elevate conversion rates.